Aubrey Haddard, an emerging artist based out of Boston explains, “Someone told me the other day when I went to a show that I was not even playing, ‘Say what you will about Aubrey, but her shoes are always on point.’” Haddard relies on shoes as her go-to fashion trick since her legs are her powerhouse. “I have really long legs, and I like stomping around on stage… [so] I always want to make sure that I am wearing really good shoes.”
We discovered Aubrey Haddard’s single “I Should Know Better” a few weeks ago while listening to YETI’s Weekly Playlist on Spotify on our constant quest to discover new music. With her sultry voice, Haddard faintly reminds us of Norah Jones from the early 2000’s. We were instantly swept away, wanted to find out more, and get her take on the importance of creating a visual style as an emerging musician.
Haddard, who is making a splash on the New England music scene, did not intentionally set out to create a solo project. She has contributed to and led bands since high school. Haddard explains that she recorded her first solo EP “Adult Lullabies” on a whim. “We had booked the studio for the day to finish up some vocals on a The Breakfast For The Boys album [one of her bands]. I had my guitar with me, and I was like ‘Hey let’s just lay down these demos for some songs that I had been meaning to record.’ It just kind of happened.” This inspired Haddard to work on a solo project that currently consists of herself, Joshua Strmic on drums, and Charley Ruddell on bass.
Haddard is a huge proponent of creating a visual style to represent her band. “It helps convey your message as an artist so much,” which she explains is equally important for the audience as it is for herself when she decides on a creative direction. This is not solely limited to the outfits worn on stage either. A visual look includes anything that fans can see that is representing her band. Haddard has already hired an artist to produce the artwork for the follow-up release to her upcoming album “Blue Part” that is scheduled to release worldwide on July 6th, 2018. “Just having a logo ahead of time is giving us (and is giving me personally) a lot of motivation and ambition while clearing my vision... So then it is really cohesive when it is released into the world.”
“I love fashion and I love style, but it is more challenging than music for me. So, I would say that it is a reflection of my music.” Haddard, who describes her own style as 90’s minimalist meets 70’s disco, has always loved and admired 1970’s Cher and takes inspiration from her look. “I think I kind of look like she did in the 70’s… All of her clothes are beautiful.” She is also inspired by Emily King who is “constantly upping herself… I just love keeping up with that! She inspires me to own my own style.”
In creating a performance look for her own music, which she describes as electric indie soul, Haddard explains, “It is easier for a country artist who can put on cowboy boots and a leather jacket and sort of own their style and their brand because it is very straight forward... We are just trying to be true and honest with ourselves about it, and it is finally starting to come together. We definitely look a certain way when we perform now. A retro, funky, but understated vibe and that is complementary to our music to say the least. If we were all up there with white tuxedos on, we would probably be playing a different type of music.”
Haddard loves to wear clothes that are simple but textured. “We like to put in a little retro. So, instead of a crazy pattern, I would like a really cool color, but have it made of leather and fringe.” As for the other two in her band, “They [Josh and Charley] are really accurate representations of myself as an artist. The guys are just kind of there to support me.” She explains that they shop together often. When on stage, the three of them are either in complimentary colors, or they match and she compliments them in some way. ”There are plenty of photos where we are all wearing funky blue patterns and denim. Or they will wear all black, and then I will wear red and black.”
Haddard genuinely cares about their visual representation because the visuals enforce the message that she is trying to convey. “The role of an artist is so undefined, and we truly have the capacity to have a really powerful impact on people. The more that we are backing that message up, the more powerful that message is going to be.”
This young lady is an incredibly captivating musician. If you have not heard her music, we encourage you to change that. You can pre-order Haddard’s new album, Blue Part!